Spring Summer 2024
It all begins with an idea.
Outdoor, Clean, Calm, Fresh & Layered! This was the language I landed on when describing the photography for the the Spring Summer story. I had the germ of my idea, but it really came to life once I met with my collaborator and photographer Alyssa Cox. She bought her own creative spin to our story and then executed it with such professionalism and confidence. The final piece was finding a model who worked with the vibe of the story. Enter Tricia Brink Management! She supported us finding not only the right look, but a person whose values are 100% aligned with our product and stories. Thank you Ashley for being such a pro!
Thank you everyone for all the collaboration and support. We have been moving this brand forward for the past year and this photo shoot was a big leap forward for me. It’s extremely gratifying to see how this collection of ideas, materials and hard work have manifested themselves into some stunning looks.
From the beginning the feedback from friends and customers was, “Show me how to wear it.” I hope this gives you all a jump start. Now go make it your own!
Jennifer
